Quarterly Performance Report

VEGAMOUR Q2 2026

Google Ads, Microsoft Ads, Vibe TV, Reddit

April 1 — June 30, 2026

Prepared by Melleka Marketing

Σ
Executive Summary (Excluding Meta)
All platforms combined, Q2 2026
Google Ads
$773,367.86
ROAS312.59%
Conv. Value$2,416,729
Clicks81,140
Cost/Conv$34.14
CTR1.80%
Microsoft Ads
$52,581.73
ROAS130.30%
Cost/Conv$84.21
CTR1.21%
Vibe TV
$63,368.96
Impressions2,781,153
View-Through97.84%
ROAS0.00%
Reddit Ads
$0.00
Impressions0
Clicks0
StatusInactive
Total Spend (Ex-Meta)
$889,319
across 3 active platforms
Google ROAS
312.59%
↑ 4.2% from target
Google Conversions
22,652
primary conversions
Google Conv. Value
$2.42M
total attributed revenue
G
Google Ads Performance
Account 7567846915 (vegaLASH USA), April 1 — June 30, 2026
Total Spend
$773,368
Clicks
81,140
Impressions
4.51M
Conv. Value/Cost
312.59%
Conversions
22,652
CTR
1.80%
Cost/Conversion
$34.14
Conv. Value
$2,416,729
Monthly Spend Trend
April
$251,974
$251,974
May
$279,478
$279,478
June
$241,916
$241,916
Monthly ROAS Trend (Conv. Value / Cost)
April
338.11%
May
292.49%
June
306.86%
Monthly Conversion Value
April
$851,968
$851,968
May
$817,532
$817,532
June
$742,405
$742,405

Campaign Breakdown (Q2 Total)

Campaign Type Spend Clicks Impressions Conversions Conv. Value ROAS
Branded Search USA Search $254,803 26,547 510,453 8,814 $1,031,764 404.93%
Shopping USA Shopping $131,990 19,671 1,766,818 4,150 $341,558 258.78%
PMax - Hair Growth Serums PMax $103,725 9,267 545,804 3,018 $302,032 291.17%
PMax - Shampoo Conditioner Kits PMax $88,965 7,186 589,024 1,981 $200,513 225.38%
Subscription | PMax PMax $64,994 5,702 298,082 1,856 $227,175 349.53%
Hair Quiz | PMax PMax $55,685 5,295 346,783 1,210 $127,218 228.47%
Non-Brand Search USA Search $38,757 4,474 278,221 1,015 $105,556 272.34%
Subscription | Demand Gen Demand Gen $20,461 1,994 90,759 376 $50,780 248.18%
Subscription | Search USA Search $10,424 787 14,651 195 $25,311 242.82%
Buy | Demand Gen Demand Gen $3,563 218 67,768 36 $4,823 135.38%
TOTAL $773,368 81,140 4,508,363 22,652 $2,416,729 312.59%

Monthly Campaign Breakdown

April 2026

Campaign Spend Clicks Conversions Conv. Value ROAS
Branded Search USA $82,398 8,832 3,121 $367,754 446.31%
Shopping USA $50,002 7,276 1,616 $134,489 268.97%
PMax - Hair Growth Serums $34,649 3,167 1,075 $108,655 313.60%
PMax - Shampoo Conditioner Kits $27,474 2,225 690 $73,428 267.24%
Subscription | PMax $20,816 1,825 672 $81,925 393.56%
Hair Quiz | PMax $16,924 1,623 387 $42,802 252.91%
Non-Brand Search USA $13,048 1,494 359 $37,750 289.35%
Subscription | Demand Gen $5,043 528 93 $2,880 57.10%
Subscription | Search USA $1,622 127 29 $2,285 140.89%
APRIL TOTAL $251,974 27,097 8,042 $851,968 338.11%

May 2026

Campaign Spend Clicks Conversions Conv. Value ROAS
Branded Search USA $89,855 9,280 2,983 $345,223 384.19%
Shopping USA $47,698 6,874 1,423 $118,671 248.79%
PMax - Hair Growth Serums $38,247 3,440 1,048 $101,668 265.80%
PMax - Shampoo Conditioner Kits $34,135 2,754 740 $75,193 220.27%
Subscription | PMax $24,279 2,110 660 $79,459 327.27%
Hair Quiz | PMax $20,637 1,953 428 $44,508 215.71%
Non-Brand Search USA $13,735 1,573 337 $35,174 256.10%
Subscription | Demand Gen $6,714 590 115 $13,698 204.03%
Subscription | Search USA $3,775 276 60 $3,090 81.84%
Buy | Demand Gen $403 8 1 $349 86.60%
MAY TOTAL $279,478 28,858 7,795 $817,032 292.49%

June 2026

Campaign Spend Clicks Conversions Conv. Value ROAS
Branded Search USA $82,550 8,435 2,710 $318,787 386.17%
PMax - Hair Growth Serums $30,829 2,660 895 $91,710 297.54%
Shopping USA $34,290 5,521 1,111 $88,398 257.80%
PMax - Shampoo Conditioner Kits $27,355 2,207 551 $51,891 189.69%
Subscription | PMax $19,899 1,767 524 $65,790 330.62%
Hair Quiz | PMax $18,125 1,719 395 $39,908 220.18%
Non-Brand Search USA $11,974 1,407 319 $32,631 272.51%
Subscription | Demand Gen $8,704 876 168 $34,202 393.02%
Subscription | Search USA $5,027 384 106 $19,936 396.69%
Buy | Demand Gen $3,160 210 35 $4,474 141.56%
JUNE TOTAL $241,916 25,186 6,814 $747,727 309.09%
⚡
Google Ads Conversion Action Breakdown
Q2 Total, Primary vs. Secondary actions
Conversion Action Conversions Conv. Value Type
vega Sales 12,627 $1,266,787 Primary
Purchase - Straight Sale No Subs 6,741 $820,100 Primary
Subscription 3,285 $329,842 Primary
ALL PRIMARY 22,652 $2,416,729

Monthly Conversion Breakdown

Month vega Sales Straight Sale (No Subs) Subscription Total Primary Total Value
April 4,487 2,369 1,186 8,042 $851,968
May 4,346 2,323 1,126 7,795 $817,032
June 3,793 2,048 973 6,814 $747,727
Q2 TOTAL 12,627 6,741 3,285 22,652 $2,416,729

Conversion Mix Analysis

  • vega Sales made up 55.7% of all primary conversions, generating $1.27M in attributed value
  • Straight Sale (No Subs) accounted for 29.8% of conversions with $820K in value, representing direct non-subscription purchases
  • Subscriptions contributed 14.5% of conversions ($330K value), with the highest per-conversion value at ~$100.41 per subscription vs. ~$100.34 for vega Sales
  • June saw a decrease across all three conversion types compared to April, reflecting typical seasonal patterns heading into summer
★
Key Campaign Insights
Google Ads, Q2 performance highlights

Top Performer: Branded Search USA

  • $254,803 spend generating $1,031,764 in conversion value (404.93% ROAS)
  • Consistently the strongest campaign every month, peaking at 446.31% ROAS in April
  • Accounts for 33% of total spend but 42.7% of total conversion value

Subscription Campaigns: Strong and Improving

  • Subscription | PMax delivered 349.53% ROAS across Q2 on $65K spend
  • Subscription | Demand Gen improved dramatically: from 57.10% ROAS in April to 393.02% in June
  • Subscription | Search USA also surged: from 140.89% in April to 396.69% in June (after scaling from $1.6K to $5K/mo)
  • Combined subscription campaigns generated $303K in conversion value on $96K spend (315.62% ROAS)

Areas to Watch

  • PMax Shampoo Kits: ROAS declined from 267.24% in April to 189.69% in June. Cost/conversion rose while conversion value per unit decreased
  • Buy | Demand Gen: Low overall volume ($3.6K spend, 36 conversions) at 135.38% ROAS. Still in testing phase
  • June Dip: Overall June ROAS (309.09%) recovered from May (292.49%) but still below April's peak (338.11%). Conversions dropped 15.3% from April to June
M
Microsoft Ads Performance
Q2 2026 (April 1 — June 30)
Total Spend
$52,582
ROAS
130.30%
$1.30 return per $1 spent
Cost/Conversion
$84.21
2.5x higher than Google
CTR
1.21%
vs. Google's 1.80%
Est. Conversions
624
based on $52,582 / $84.21 CPA
Est. Conv. Value
$68,514
based on 130.30% ROAS
% of Non-Meta Spend
5.9%
$52,582 of $889,319
Efficiency vs. Google
2.4x
higher CPA than Google ($34.14)

Microsoft vs. Google Ads Comparison

Metric Google Ads Microsoft Ads Difference
Total Spend $773,368 $52,582 Google 14.7x higher
ROAS 312.59% 130.30% Google +182 pts
Cost per Conversion $34.14 $84.21 Bing 2.47x more expensive
CTR 1.80% 1.21% Google +0.59 pts
Conversions (est.) 22,652 624 Google 36x more
Conv. Value (est.) $2,416,729 $68,514 Google 35x more

Microsoft Ads Assessment

  • ROAS at 130.30% means the account returned $1.30 for every $1 spent, which is below breakeven when factoring COGS and margins
  • Cost per conversion at $84.21 is 2.47x higher than Google's $34.14, indicating significantly lower efficiency
  • CTR at 1.21% is below Google's 1.80%, suggesting weaker ad relevance or audience match on Microsoft's network
  • Microsoft represents only 5.9% of total non-Meta spend, so the negative impact on blended performance is contained
  • Estimated 624 conversions at $68,514 total value based on summary metrics. Campaign-level breakdown available upon export from Microsoft Ads dashboard

Note: Campaign-level breakdown for Microsoft Ads requires a direct export from the Microsoft Ads dashboard. The Supermetrics Bing connector trial has expired. Once campaign data is provided, this section will be updated with per-campaign spend, conversions, ROAS, and monthly trends matching the Google Ads breakdown format.

V
Vibe TV (CTV) Performance
May 16 — June 30, 2026 (reporting period from Vibe export)
Total Spend
$63,369
across 2 active campaigns
Impressions
2,781,153
Completed Views
2,721,069
View-Through Rate
97.84%
Unique Households
1,570,205
Avg. Frequency
1.77
impressions per household
CPM
$22.79
Cost per View
$0.02

Website Engagement from CTV

Web Page Views
11,979
Web Sessions
6,617
Cost per Session
$9.58
Cost per Page View
$5.29

Campaign Breakdown

Campaign Status Budget Spend Impressions VTR CPM Web Sessions
V1 Campaign Delivering $250/day $61,617 2,720,762 97.82% $22.65 6,473
USA vs. Paraguay (World Cup) Archived $1,000/day $1,752 60,391 98.68% $29.01 387
Awareness TV Campaign Draft $1,000/day $0 0 - - 0
TOTAL $63,369 2,781,153 97.84% $22.79 6,617

V1 Campaign (97.2% of total spend)

Spend
$61,617
Unique HH
1,546,461
Frequency
1.76
Cost/HH
$0.04

The V1 Campaign is the primary always-on CTV campaign running on 499 apps and channels across the entire US. It delivered 2.72M impressions to 1.55M unique households at a low $0.04 cost per household, with a 97.82% view-through rate. It drove 6,473 web sessions at $9.52 per session and 11,719 page views.

Creative Performance

Creative Spend Impressions VTR Page Views Sessions Cost/Session
TV Ad Video with QR Code $43,162 1,868,449 97.90% 9,188 5,163 $8.36
GROPlus CTV Science Spot (QR) $12,829 575,490 97.73% 1,204 660 $19.44
Supps How-To (QR) $1,470 71,244 97.28% 126 74 $19.87
Postpartum UGC (QR) $941 46,503 96.60% 117 55 $17.12
GROPlus Family How-To (QR) $928 45,971 95.88% 104 54 $17.19
ALL CREATIVES $59,330 2,607,657 97.79% 10,311 5,764 $10.29
Creative Spend Distribution
TV Ad Video (QR)
$43,162
72.8%
GROPlus Science (QR)
$12,829
21.6%
Supps How-To (QR)
2.5%
Postpartum UGC (QR)
1.6%
Family How-To (QR)
1.6%
Web Sessions by Creative
TV Ad Video (QR)
5,163
$8.36/session
GROPlus Science (QR)
660
$19.44/session
Supps How-To (QR)
$19.87/session
Postpartum UGC (QR)
$17.12/session
Family How-To (QR)
$17.19/session

Vibe TV Assessment

  • TV Ad Video with QR Code is the clear winner, receiving 72.8% of spend and delivering the best cost per session ($8.36) by a wide margin. It also drove the highest VTR at 97.90%
  • All 5 creatives feature QR codes, enabling direct web traffic attribution from CTV. Combined, they drove 6,617 web sessions and 11,979 page views
  • The V1 Campaign accounts for 97.2% of total Vibe spend, running across 499 apps and channels nationwide
  • USA vs. Paraguay World Cup Game was a short-burst sponsorship ($1,752 spend) that delivered the highest VTR (98.68%) but at a higher $29.01 CPM vs. the V1's $22.65
  • Frequency of 1.77 across 1.57M unique households is healthy for awareness, avoiding ad fatigue while maintaining broad reach
  • Cost per completed view at $0.02 is excellent for CTV, with nearly all impressions resulting in full video completions
  • The secondary creatives (GROPlus Science, Supps How-To, Postpartum UGC, Family How-To) have 2x+ higher cost per session than the TV Ad Video, suggesting the flagship creative resonates most strongly with the audience
R
Reddit Ads
Q2 2026 (April 1 — June 30)
Status
Inactive
Amount Spent
$0

Reddit Status

  • No campaigns ran during Q2. Reddit Ads remained paused/inactive for the full quarter
$
Q2 Spend Summary (Excluding Meta)
All platforms combined
Platform Q2 Spend % of Total Primary Metric Value
Google Ads $773,368 86.9% ROAS 312.59%
Microsoft Ads $52,582 5.9% ROAS 130.30%
Vibe TV (CTV) $63,369 7.1% VTR 97.84%
Reddit $0 0.0% Status Inactive
TOTAL (Ex-Meta) $889,319 100%

Prepared by Melleka Marketing

Vegamour Q2 2026 Performance Report (Excluding Meta)